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Coal-fired pizza began in the early 1900s in New York City by Italian immigrants. The fuel was picked not by choice, but out of necessity. The intense heat created in those early ovens produced an unrivaled dough that was crisp, yet chewy and airy.

At Dick’s, we carry on this tradition by using the cleanest burning coal to recreate the simple, artisan experience to honor those original pizza pioneers.  Our simple menu allows us to prepare coal-fired pizza using time-honored methods in dough and sausage production, ham curing and use of local produce to achieve the best pizza experience in the Midwest.

Food Menu (click to download pdf food menu)

Shared Appetizers



Create your own pizza

Pizza by the slice

Available: Thursday-Saturday 1am-3am

Shakes (click to download pdf shake menu)


No Curfew

Drinks (click to download pdf drink menu)

Seasonal Cocktails


Tap Beer

Bottled Beer

N/A Selection

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Follow the hanging bulb lit sign up the sleek stairway to the second level and the dreamlike trip begins. Illuminated with indirect cove, color-changing, LED lighting, the white walls and surreal white surgical floors, mixed with the global sounds, transform this simple concept into an unprecedented, obscure nightlife experience. With provocative anime and DJ booth positioned between two full bars, the aura is set for the standing only second level. The VIP section is intimate, elevated on its own platform, furnished with circular custom white high gloss tables and hand crafted white gloss vinyl sofas. Having an open ceiling, the view to the third level finishes exclusive VIP expectations. While ascending to the third level, the vibrant colors accented by indirect cove, color-changing, LED lighting illuminates the vibe. Glimpses of a bold, electric raspberry bar and grape colored VIP seating, surround a one-of-a-kind shot bar. This eccentric, high gloss Acme Pink custom shot bar features a 10' high gloss Acme Pink metal birch tree that is accompanied by futuristic ceiling-suspended gleaming white monitors.


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Savory Slice
Hospitality Design
// November 2011
Dick's Pizza & Pleasure, Milwaukee
download pdf
Hospitality Interiors
// September - October 2011
Pizza Man
download pdf
Milwaukee Magazine
// August 2011
Dick's Pizza dishes doo-wop with mod pop
download pdf
// Fri. August 19, 2011
Dick's $100 Pizza
// Fri. May 27, 2011
Drinks, Pizza and different fun on every floor
// Wed. May 11, 2011

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Hours & Location

Pizza Hours
>>Late Night:
Pleasure Hours
Dick's Pizza & Pleasure
730 N Milwaukee Street
Milwaukee, Wi 53202